Ethel and Joan is run by Louise in London. Louise named her company after her nans who are both strong characters. She felt it was the perfect name sake as she wants to sell buttons and buckles that are full of character.
All the buttons and buckles are hand made by Louise with hand poured resin into to silicon molds. Because of the way she makes the buttons it means that the buttons don't always come out machine perfect, so there are some irregularities, but that uniqueness is part of the charm.
Louise strives to make her buttons and buckles as waste free as possible, every chip shard and unsellable button or buckle are recycled to make new buttons and buckles.