Named Clothing is a Scandinavian Finnish clothing pattern label founded by sisters Saara and Laura Huhta. The duo wants to encourage fellow fashion lovers to give sewing their own garments a try. Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. If dressing is a way to express oneself then self-made clothes are self-expression at its best.